Meltdown has hurt Ford less than rivals
By Dee-Ann Durbin
AP Auto Writer

DETROIT — Ford Motor Co. has been riding a wave of positive public sentiment since it steered clear of bankruptcy protection and avoided taking federal bailout money — unlike its rivals, General Motors Co. and Chrysler LLC.

Worldwide market share is up. And at least two analysts are predicting a quarterly profit for the auto­maker, which is releasing its third-quarter earnings Monday.

But headwinds persist, including weak U.S. sales and labor troubles.

How has Ford managed to outperform its Detroit competition — and what challenges lie ahead?

Q: How did Ford escape bankruptcy protection and federal aid, unlike GM and Chrysler?

A: In 2006, Ford mortgaged its assets — including plants and its blue oval logo — for $23.4 billion to fund its turnaround plan. The credit markets later froze, making it impossible for its rivals to obtain similar financing.

Q: How have Ford’s sales fared in the tough economic climate?

A: Ford’s U.S. sales were down 22 percent in the first nine months of this year, compared with the same period in 2008, as the industry struggled through its worst year in a quarter century. But Ford posted the largest increase in market share of any auto­maker in September, and expects an overall gain in U.S. market share in 2009, a feat it hasn’t accomplished since 1995.

Q: What could hurt Ford’s turnaround?

A: Ford had $26 billion in debt at the end of the second quarter and has been unable to cut costs as deep­ly as GM and Chrysler were able to in bankruptcy. Ford also has said its return to profitability relies in part on a recovery in U.S. and European sales, but it’s unclear how quickly those markets will turn around.

Copyright 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Not registered? Click here
E-mail this
Print this
You must be logged in to post a comment. click here to log in.
Calendar
Select a tab above to search in that category

Or, select a date to view all events for that day:
Calendar

View events for any day