Decatur, Ala. | Sunday, May 19, 2013
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Editorial
Benefits of Sweetwater are major

Decatur and Limestone County must carefully weigh the costs and benefits of the second manifestation of the Sweetwater development, but the concept could provide a major boost for both.

Confidentiality agreements restrict available information, but a City Council meeting Monday began fleshing out the basics. The initial development along Alabama 20, in the Decatur-annexed portion of Limestone County, would include a “destination retailer” — almost certainly a Bass Pro Shops. It also would include a hotel and several restaurants.

The location of the proposed development is what makes it attractive.

First, it is unlikely to cause major competitive problems for other retailers in Decatur or Limestone County. The location, on the west side of the intersection of Interstates 565 and 65, is a retail vacuum. The restaurants, sporting goods store and hotel would be miles from most competitors in Limestone County and Decatur, limiting the risk of merely shifting retail dollars within the communities.

Second, the development — just west of the Madison County border — would tend to reverse the flow of disposable income that usually takes Decatur and Limestone County dollars to the east.

The result would be an influx of sales tax dollars and an increase in property taxes, which will bolster the budgets of local government and public schools in the city and county. The development would reduce the leakage of Decatur and Limestone County sales while attracting consumers from Madison County.

Finally, Sweetwater would tap interstate traffic. About 34,700 vehicles a day travel that portion of I-65. Another 52,270 travel I-565 every day. Many of these travelers come from outside Decatur and Limestone County.

They are prospective consumers who would otherwise be unlikely to spend their cash in Decatur or Limestone County.

Added to these benefits is the short-term economic boost during construction, which would come at a time when unemployment remains too high.

While the benefits would be large, so would the costs. Initial negotiations suggest the city would pay about $12 million for land and infrastructure. It also would rebate sales taxes of up to $28 million.

Some of these costs probably are inevitable if officials want to attract a major retail development to the Decatur-annexed portion of Limestone County. The city annexed the land in 1986. A quarter-century later, most of it remains agricultural.

While some of the infrastructure expenses associated with Sweetwater are specific to the initial tenants, a portion would be necessary for any retail development. Similarly, the sales-tax rebate is less troublesome than it would be if the land had not remained nearly vacant for so many years. Neither Decatur nor Limestone County can expect to enjoy sales-tax revenue from the land anytime soon unless they make an investment.

As with any deal, the question city and county leaders must answer is whether the benefits exceed the costs. Elected officials need to build independent projections to answer that question. What is clear, however, is that the benefits would be significant.

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7 comments on this item

Let's say that it is, indeed, a Bass Pro Shop coming in. What incentive would any outdoorsman have of going another 4 miles to go into run down downtown Decatur only to learn he must travel another 3 or 4 miles to get to the nearest large retailer with similar merchandise like Academy or Wal-Mart (both on much smaller scales reducing the incentive even further). Any food revenue he/she would have spent inside Decatur while at the other retail stores he no longer needs to go to will most likely stay in the new complex. Even if he/she is staying over night for a fishing tourney at Ingalls Harbour, what revenue the Holiday Inn could have had, it now gets shifted to the newer hotels.

In other words, this complex, while a benefit to the city as it's own entity, will take away from existing merchants inside the city. And this doesn't apply to just out of town guests; I would imagine hunters and anglers inside the city will now go to the BPS instead of Academy and others, hurting their business again. I believe in healthy competition and I think it will force prices to drop elsewhere in town for others to make it possible to compete; I am just arguing against the editor's thought that this will not effect merchants in town negatively is incorrect. Overall, this will simply shift revenue around and the only beneficiary would be the city, not the people trying to make a retail living in it.

Exactly jay. This is so shortsighted. It is for city money not the city people.

one of the main selling points to us for this is the (up to) 4000 jobs. well, most of these will be lower wage retail jobs. i dont think the benefits of these types of jobs, most without insurance and benefits, outweigh the seemingly vast incentives being used to lure them here.

I just don't view Bass Pro Shops as a "destination retailer" anymore. With online shopping , I will not drive across Decatur and fight traffic just to go into a Bass Pro. That doesn't mean I am against the development; it's just that I believe Bass Pro Shops is not the major draw it once was.

I just think we are giving away the farm for something that isn't a destination retailer, won't create good jobs with insurance and benefits and has some inflated numbers. Plus it will hurt the school system if all the money that used to get spent at Academy or Target or Wileys goes to Basspro plus it will absolutely kill Morgan County schools while everything will go to Limestone. I think there was a good reason that Stanford and Terry didn't pursue this. Kyle is just a boat and fish guy and his friend has the land. It is good for a few people but not most.

This site is a perfect site for this kind of development. The Athens exit has boomed because its the first exit out of Nashville that has anything. This site needs to be devloped.

Seems Kyle is benefitting mo$t.

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